X|G SUITE - Media Buy/Sell Exchange

MediaBank X|G is a robust, real-time platform that enables publishers and media properties to efficiently sell and advertisers to effectively buy media.

The architecture is a clustered, redundant environment adhering to world-class financial exchange technical best practices. All media types are supported, from network television to email marketing and everything in between.

Pricing features include:

  • A unique, patent-pending multi-tiered pricing engine
  • Support for Dutch Auction, Fixed Price and Reverse Auction
  • Pricing model reflects demand and volatility

MB X|G also includes core media workflow management functionality to enable buyers to buy and actually deliver the creative all through a single interface. And, buyers can find relevant media based either upon order criteria or simple browsing.

Workflow features include:

  • Ability to upload and traffic creative
  • Web-based – no client download required for publishers to participate
  • Just-in-time advertising opportunities available

MediaBank X|G executes transactions from any computer with an internet connection - on one platform, in one process, in real time. Giving advertisers and broadcasters greater control, MediaBank X|G improves efficiency, profitability, ROI and control for both advertisers and broadcasters.

A key feature of the system is the ease within which buyers are able to find relevant advertising opportunities. As such, the X|G allows advertisers to input dozens of criteria to pinpoint just the right opportunity. Here are a few of those criteria:

  • DMA
  • Media type
  • Media sub-format such as "adult contemporary" in the radio space
  • Demographics, etc.
  • Or simply choose the advertising recommendations that X|G presents buyers

With the open market of MediaBank X|G, advertisers increase their buying intelligence and maximize their return on ad spends, while publishers and media companies have a flexible platform on which to sell premium and other inventory. The future of media buying and selling is definitely exchange-based, and the express objective of MB X|G is to lead the way.