O|X SUITE

DIRECT RESPONSE

MediaBank Direct Response O|X allows you to buy direct response through both short- and long-form.  MediaBank Direct Response O|X allows you to leverage your broadcast database with external data sources (including proprietary data and subscription data feeds) to analyze cost-per-lead, cost-per-sale, etc.

The key Components include short-form, long-form, network broadcast, spot broadcast, print, vanity sourcing, "hands-off" feed imports and data matching.

MediaBank delivers seamless integration with a number of industry standard planning tools such as MediaTools.

Features/Benefits:

• Fully integrates with research, media, traffic and finance functionalities.
• Supports all media types including Network (national, syndication, cable, network radio), Spot (television, local cable, radio) and Print (newspaper, magazine, outdoor).
• Allows for "hands-off" feeds from BVS and other monitoring systems, as well as feeds from telemarketers. O|X has the added benefit of not requiring fixed file formats for telemarketing reports, thus each telemarketer can be set up with its own unique file format to ensure easy importing.
• Provides automatic matching of external data to your buys.
• Supports Vanity Sourcing for your clients that utilize vanity phone numbers.
• Reporting allows for cost-per-lead and cost-per-sale reporting on a wide variety of categories and combinations.
• Supports EDI from all major sources for easy vendor invoice matching, clearance and payment.
• Flexible automatic processing of telemarketer and monitoring service data.
• The bill/pay component of MediaBank O|X offers a number of advantages: client billing is customizable for form and content and sequential liability allows agencies to easily and effectively manage cash balances.
• Reporting is made simple with the drag and drop reporting module.  Whether you are generating standard or highly customized ad hoc reports, you can request research, media, financial and traffic information at any level of detail and can run reports at any time.
• MediaBank features a simple migration tool for easy data transfer from your Legacy system into O|X.

 

DIGITAL/WEB/EMERGING MEDIA | NETWORK | SPOT/CABLE | FINANCIALS/ACCOUNTING

DIRECT RESPONSE | PRINT | OUT OF HOME | PRODUCTION | USABILITY CHARTS