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Donovan Data Systems and MediaBank merge to form MediaOcean
Press Release - September 25, 2011 Donovan Data Systems (DDS) and MediaBank, two of the world's best known advertising agency systems, today announced they are merging to form a new company called MediaOcean, with a mission to create a single, neutral and universal operating system (OS) for advertising technology. The new company will address dramatically changing industry needs at a critical juncture. MediaBank Signs Contract With Rentrak Press Release - June 22, 2011 Rentrak's TV Essentials, StationView Essentials and OnDemand Essentials reporting will be integrated with MediaBank to provide a highly granular and comprehensive tool for use in the planning, buying and posting process. TRA and MediaBank Enter Partnership for Integrated Media Buying Solution Press Release - June 6, 2011 MediaBank, the preferred operating system for advertising agencies, and TRA Inc., an innovative media measurement and analytics software company, today announced a partnership that will integrate TRA’s Purchaser Rating Points™ (PRPs) directly into MediaBank’s workflow platform. Bill Wise: How To Assemble A Kick-Ass Board Business Insider - June 1, 2011 As a CEO, an investor, and a board member of several companies, I’ve learned a few things from both sides of the conversation about who every company’s board needs. MediaBank Renews Partnership With MDC Partners Press Release - May 9, 2011 MediaBank announced today that MDC Partners (Nasdaq: MDCA), has signed a multi-year agreement to power its media buying and planning duties through MediaBank technologies. The agreement continues MediaBank’s current five-year-old partnership with MDC Partners, renewing MediaBank’s ties to four MDC Partners agencies: Crispin Porter + Bogusky, kirshenbaum bond, senecal + partners, Vitro and Source Marketing. MediaBank Acquires AdBuyer-- Interview with MediaBank CEO Bill Wise Business Insider - April 28, 2011 MediaBank CEO Bill Wise explains the reasoning behind the deal in an exclusive interview. Burrell Communications Selects MediaBank to Power Media Management Press Release - April 21, 2011 Burrell Communications, a leading full-service communications company specializing in connecting advertisers with the African American market, has signed a multi-year agreement to manage its media planning and buying duties through MediaBank technologies. MediaBank will now power media operations for Burrell’s clients, which include such brands as Procter and Gamble, McDonald’s, Toyota, and General Mills. MediaBank Restructures, Divides Agency Technology and Media Marketplaces Practices Press Release - January 24, 2011 In preparation for a new stage of growth, MediaBank, the operating system for the advertising industry, announced today the restructuring of the company into two divisions. The Agency Systems division will provide media management technology to media buying businesses, while the Marketplaces divisions will develop open markets across all media channels. --- |