IN THE PRESS
ARTICLES
MediaBank Readies Interactive TV Buys
MediaPost's Media Daily News - September 19, 2008
The CEO of MediaBank, which provides systems that allow buyers and sellers to conduct automated transactions, said Thursday that the company has the technology in place to process interactive TV ad buys. But the cart is essentially being placed before the horse, since advertisers aren't ready to use the system.
"We want to be one of the main facilitators that help advertisers use interactive TV once interactive TV is ready for advertisers," said Brad Keywell, who spoke before an industry gathering to discuss the emerging medium.
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TVB: ePort System Facilitates Millions In Ads
MediaPost's Media Daily News - September 5, 2008
The TVB said Thursday that its efforts to make electronic transactions the industry norm are picking up steam. The trade group said the ePort system it developed has now facilitated some $100 million worth of orders advertisers have sent to stations. more >>
Teaching Old Advertisers New (Media) Tricks
Contentinople-Networking the Digital Media Industry - August 22, 2008
It's increasingly clear that the growth of new media will be dependent on advertising. But new digital advertising approaches have been hampered by the lack of consistent metrics and the ability to consolidate ad buying across the board.
Advertisers and media buyers want to reach their key demographics, and have no innate fondness for one medium over another, whether it's old media or new.
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Q&A with Brad Spirrison, Windy City tech icon in the making
Chicago Cubed - June 29, 2008
CC: What Chicago-based tech-related companies do you see as being poised for tremendous growth over the next five to ten years?
Spirrison: There are a number of companies based at 600 W. Chicago (old Montgomery Ward Building) started by the same pool of entrepreneurs that seem to have a pretty successful business model. InnerWorkings is already public, Echo Global Logistics just filed and a third - MediaBank - just raised $30 million in venture capital.
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Software That Tracks Ads On the Web
BusinessWeek Chicago (pg. 43) - May 2008 issue
Podcast, Vol. 44: MediaBank Nets $30 Million, Ifbyphone
MidwestBusiness.com - April 18, 2008
MediaBank Raises $30 Million in Challenge To Donovan
Media Daily News - April 14, 2008
Banking on MediaBank
Chicago Sun-Times - April 14, 2008
Yahoo's Koerner Joins MediaBank
Online Media Daily - April 2, 2008
Yahoo Loses Industry Vet To MediaBank
ADOTAS - April 2, 2008
On The Record: Brad Keywell, MediaBank
Media Daily News - March 14, 2008
Automated Ad-Buying System is Debate No. 1
AdWeek - March 10, 2008
Digital Buyers Lament Ad-Buying Process, Seek Guidelines
Media Week - March 10, 2008
Starcom Mediavest Group is online with TVB ePort
TVB ePort received its first electronic orders from Starcom MediaVest Group (SMG) last week, connecting the electronic platform to its biggest agency to date.
New York - June 17, 2009
MediaBank Web Services Establishes New Connectivity Standard
Open Architecture Facilitates Unprecedented Integration with Media Partners
Chicago - May 18, 2009
MediaBank Named Finalist for ITA CityLIGHTS Award
Recognition Highlights Company's Product Innovation and Rapid Growth
Chicago - April 27, 2009
Draftfcb extends MediaBank relationship to digital buying services
Agency joins other leading firms to adopt solution for improved digital workflow
Chicago - April 15, 2009
Comscore And Mediabank Announce Partnership To Provide Ad Agencies With Integrated Media Planning Toolkit
Integration Will Streamline Media Planning with Buying, Execution and Billing Processes
Reston, VA - April 15, 2009
MediaBank Fully Integrates Minute-by-Minute Data Into Its Product Suite
MediaBank O|X Media Buying System Enables Most Detailed Analysis of TV Viewership
Chicago - April 3, 2009
MediaBank Digital Dashboard Delivers User-Based Customization to Client Agencies and Advertisers
Breakthrough application features mission-critical "dashlets" for digital media buying
Chicago - March 18, 2009
MediaBank Expands Product Suite to Give Media Buyers an Edge
Extended Solutions Address Clients' Evolving Needs and the Rapidly Changing Industry
Chicago - March 4, 2009
MediaBank Integrates with Google TV Ads
Addition of Google TV's Platform Further Demonstrates MediaBank's Mission to Helping the Industry Evolve through Technology
Chicago - January 27, 2009
MediaBank Named AlwaysOn OnMedia 100 Winner
Company Selected as Technology Innovator in Online Advertising and Service Providers Category
Chicago - January 23, 2009
MediaBank Certification Streamlines Audit Processes for Clients
Statement on Auditing Standards (SAS) No. 70 Type II Assures Security and Effectiveness of Controls, and Helps Save Time and Money
Chicago - January 16, 2009
MediaBank Signs Long Term Agreement with Empower MediaMarketing
MediaBank Diversifies Client Roster and Demonstrates Scalability of MediaBank O|X with New Account Win
Chicago - December 10, 2008
MediaBank Partners with IAB to Set Standards For Interactive Media
Founding Member of IAB Program to Improve Digital Advertising Efficiency
Chicago - December 5, 2008
MediaBank Is First Media Management System to Partner With Ad-ID
Partnership Allows Advertisers and Agencies to Significantly Improve Operating Efficiency
Chicago - November 24, 2008
MediaBank Integrates with Mediaguide to Enhance Radio Advertising Management
Partnership Transforms Radio Advertising by Increasing Transparency, Accessibility and Control
Chicago - November 17, 2008
MediaBank Acquires Mediaplex Systems
Acquisition of ValueClick Technology Division Further Elevates MediaBank's Platform and Provides Clients Even Greater Competitive Advantage.
Chicago - October 20, 2008
MediaBank's Ben Galbraith to Speak at JavaOne Conference in San Francisco
Recent Addition to MediaBank's Executive Team Demonstrates the Power of Modern Java
Chicago - May 5, 2008
Ted Leonsis Joins MediaBank Board of Directors
Former AOL Executive Further Strengthens MediaBank's Leadership Team
Chicago - April 30, 2008
MediaBank Introduces Advanced Web Analytics Solution for Advertising Industry
Chicago - April 28, 2008 PRNewswire
NEA Deposits $30M More in MediaBank
Dow Jones VentureWire - April 22, 2008
MediaBank Secures $30 Million in Funding from Leading Venture Capital Firm
Chicago - April 21, 2008 PRNewswire
MediaBank's Anne Marie Checcone Speaking at Newspaper Association of America's NEXPO Conference
Chicago and Washington, D.C. - April 10, 2008
MediaBank Expands Digital Expertise, Names Greg Koerner Chief Sales Officer
Chicago - April 01, 2008: 23-year Industry Veteran and Former Top Yahoo! Executive Joins MediaBank
MediaBank Introduces First Integrated Digital Media Management System
Chicago and Orlando - March 4, 2008
Business Solutions - Counting More Than Clicks
The Wall Street Journal - October 22, 2007
TECH MATTERS | MediaBank developing an operating system so agencies know if their efforts are working
Chicago Sun Times - August 27, 2007
