IN THE PRESS
ARTICLES
MediaBank CEO: We Are "Future-Proof"
ADOTAS - October 20, 2008
ADOTAS EXCLUSIVE - MediaBank is a firm looking to revolutionize the media buying industry with its cross-platform technology. CEO Brad Keywell spoke to ADOTAS about the origins of the company, the economy and the team that makes Media Bank tick.
ADOTAS: I understand you have been working on MediaBank for about 15 years now. What is your professional background and that of the company?
BRAD KEYWELL: MediaBank was founded almost three years ago and has since built the first-of-its-kind digital media buying platform, MediaBank O|X, which incorporates not only every stage of the media segmentation and buying process but also includes every form of digital media (display, search, mobile, and more).
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Media Buying's Biggest Threat: Status Quo
MediaPost's Media Daily News : Commentary by Greg Koerner - September 22, 2008
In 1975, my father was the executive in charge of sales at IBM in northeast Ohio, then a thriving business epicenter. The world still considered the electric typewriter the greatest advancement in word processing, and IBM was preparing to deliver its second generation Selectric model. more >>
MediaBank Readies Interactive TV Buys
MediaPost's Media Daily News - September 19, 2008
The CEO of MediaBank, which provides systems that allow buyers and sellers to conduct automated transactions, said Thursday that the company has the technology in place to process interactive TV ad buys. But the cart is essentially being placed before the horse, since advertisers aren't ready to use the system.
"We want to be one of the main facilitators that help advertisers use interactive TV once interactive TV is ready for advertisers," said Brad Keywell, who spoke before an industry gathering to discuss the emerging medium.
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TVB: ePort System Facilitates Millions In Ads
MediaPost's Media Daily News - September 5, 2008
The TVB said Thursday that its efforts to make electronic transactions the industry norm are picking up steam. The trade group said the ePort system it developed has now facilitated some $100 million worth of orders advertisers have sent to stations. more >>
Teaching Old Advertisers New (Media) Tricks
Contentinople-Networking the Digital Media Industry - August 22, 2008
It's increasingly clear that the growth of new media will be dependent on advertising. But new digital advertising approaches have been hampered by the lack of consistent metrics and the ability to consolidate ad buying across the board.
Advertisers and media buyers want to reach their key demographics, and have no innate fondness for one medium over another, whether it's old media or new.
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Q&A with Brad Spirrison, Windy City tech icon in the making
Chicago Cubed - June 29, 2008
CC: What Chicago-based tech-related companies do you see as being poised for tremendous growth over the next five to ten years?
Spirrison: There are a number of companies based at 600 W. Chicago (old Montgomery Ward Building) started by the same pool of entrepreneurs that seem to have a pretty successful business model. InnerWorkings is already public, Echo Global Logistics just filed and a third - MediaBank - just raised $30 million in venture capital.
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Software That Tracks Ads On the Web
BusinessWeek Chicago (pg. 43) - May 2008 issue
Podcast, Vol. 44: MediaBank Nets $30 Million, Ifbyphone
MidwestBusiness.com - April 18, 2008
MediaBank Raises $30 Million in Challenge To Donovan
Media Daily News - April 14, 2008
Banking on MediaBank
Chicago Sun-Times - April 14, 2008
Yahoo's Koerner Joins MediaBank
Online Media Daily - April 2, 2008
Yahoo Loses Industry Vet To MediaBank
ADOTAS - April 2, 2008
On The Record: Brad Keywell, MediaBank
Media Daily News - March 14, 2008
Automated Ad-Buying System is Debate No. 1
AdWeek - March 10, 2008
Digital Buyers Lament Ad-Buying Process, Seek Guidelines
Media Week - March 10, 2008
MediaBank Integrates with Mediaguide to Enhance Radio Advertising Management
Partnership Transforms Radio Advertising by Increasing Transparency, Accessibility and Control
Chicago - November 17, 2008
MediaBank Acquires Mediaplex Systems
Acquisition of ValueClick Technology Division Further Elevates MediaBank's Platform and Provides Clients Even Greater Competitive Advantage.
Chicago - October 20, 2008
MediaBank's Ben Galbraith to Speak at JavaOne Conference in San Francisco
Recent Addition to MediaBank's Executive Team Demonstrates the Power of Modern Java
Chicago - May 5, 2008
Ted Leonsis Joins MediaBank Board of Directors
Former AOL Executive Further Strengthens MediaBank's Leadership Team
Chicago - April 30, 2008
MediaBank Introduces Advanced Web Analytics Solution for Advertising Industry
Chicago - April 28, 2008 PRNewswire
NEA Deposits $30M More in MediaBank
Dow Jones VentureWire - April 22, 2008
MediaBank Secures $30 Million in Funding from Leading Venture Capital Firm
Chicago - April 21, 2008 PRNewswire
MediaBank's Anne Marie Checcone Speaking at Newspaper Association of America's NEXPO Conference
Chicago and Washington, D.C. - April 10, 2008
MediaBank Expands Digital Expertise, Names Greg Koerner Chief Sales Officer
Chicago - April 01, 2008: 23-year Industry Veteran and Former Top Yahoo! Executive Joins MediaBank
MediaBank Introduces First Integrated Digital Media Management System
Chicago and Orlando - March 4, 2008
Business Solutions - Counting More Than Clicks
The Wall Street Journal - October 22, 2007
TECH MATTERS | MediaBank developing an operating system so agencies know if their efforts are working
Chicago Sun Times - August 27, 2007
INDUSTRY NEWS
Nielsen Cancels 2009 Client MeetingBlaming the economy, Nielsen told its clients Wednesday (Nov. 19) that it was canceling its 2009 Client Meeting on Audience Measurement, scheduled for March 11-13 in Las Vegas.
eMarketer: Bandwidth Could Curb Online Video AdsVideo data is the prime mover behind big increases in Internet bandwidth usage.
HP Unit Eyes Three Companies in Global ReviewHewlett-Packard has cut to three holding companies in its review of global marketing services for its technology solutions group, sources said.
MRM Creates New Production Unit 'Supply'MRM Worldwide, the Interpublic-owned digital shop, has created a new production unit called MRM Supply that will specialize in large-scale digital projects and platform distribution for clients and agencies around the world.
OMD Awarded CBS Media AccountCBS has awarded its media planning and buying chores across all traditional and digital platforms to Omnicom Group's OMD without a review.
MPG N.A. Appoints Shaun Holliday as CEOMPG has reached outside the agency world and hired Shaun Holliday as the next CEO of MPG North America, replacing Charlie Rutman, who assumed the post in 2005.
Nielsen: Private Label Deemed Equal to Name BrandsRising commodity prices and consumer desire to get the best price/value products are driving private label's growth, according to a new study released by The Nielsen Co. today.
Universal McCann, George Hayes Reach SettlementInterpublic Group's Universal McCann and George Hayes, the agency's former evp, client services, have reached a settlement in their two-and-a-half year legal fight that began after Hayes' termination by the media shop and his subsequent lawsuit claiming he was the victim of age discrimination.
Nielsen Tunes In to Radio MeasurementSeven months after Cumulus invited qualified vendors to submit proposals to conduct a new audience measurement service in 50 small markets, the radio group announced Monday (Nov. 18) that The Nielsen Company has been selected to carry out the task. At the same time, Clear Channel has signed with Nielsen to take the service in 17 of the 50 markets where Cumulus will be measured.
Matt Feinberg Exits ZenithMatt Feinberg, senior vp and executive director of radio and interactive broadcast, is exiting Zenith Optimedia after 11 years. His last day is Monday (Nov. 17).
Study: Brand-Initiated, User-Gen Content Has PotentialA new study from WPP Group's Mediaedge:cia illustrates the huge potential of brand-initiated, user-generated content for marketers: Twenty percent of young broadband users worldwide have already engaged in some form of it and another 30 percent say they plan to in the future. But while some brands can benefit from the technique, the study concludes it's not for everyone.
Web Video Chips Away at TVMore evidence that online video is cannibalizing television consumption is due Monday, courtesy of an IBM study. Plus, online viewers don't mind the commercials too much.
Crispin Adds Microsoft ZuneMicrosoft has moved creative on its Zune business to roster shop MDC Partners' Crispin Porter + Bogusky, the client has confirmed.
The Adweek 30To mark its 30th anniversary, our sister brand Adweek presents an ambitious editorial package, in print and online, with selected content featured here that includes Noreen O’Leary’s informative look at media-consumption habits and a photo gallery that spotlights 30 of the most influential players in advertising, media and marketing.
TVB Pushes Live-Plus-Three for Local TVUnlike the TV and cable networks that have adopted a live-plus-three-day ratings standard, local TV has been split between live and live-plus-seven.
IPG, DDS Renew $25 Billion Media DealAfter months of negotiations, Donovan Data Systems has succeeded in renewing its contract to process some $25 billion in annual ad buys for Interpublic Group media shops.
OMD Taps de Nardis as CEOOmnicom's OMD has hired Mainardo de Nardis as worldwide CEO, a post that has been vacant since early 2007. He reports to Daryl Simm, CEO of Omnicom Media Group.
Havas' Q3 Organic Growth Slows to 1.5%Beleaguered by a rough North American market and the loss of Dell business in Asia, Havas saw its third-quarter organic growth slow to 1.5 percent, compared to more than 9 percent in the same period a year ago.
Fall MRI Shows Audience Gain; 'More' Gets RicherIn an otherwise dismal time for magazines, today was a happy day at Meredith Corp.’s More, which showed a 23.8 percent year-over-year jump in the closely watched metric of reader household income.
Puma Shifts Creative to Droga5Puma has hired Droga5 as its lead global creative partner, the athletic footwear company said today.
MediaVest Names Bottari Head of Shopper Marketing In a sign that marketing to consumers close to the point of purchase is playing a bigger role in campaigns, MediaVest Thursday (Nov.13) named Danielle Bottari to the newly created position of senior vp, director of shopper marketing.
Study: More Consumers Shopping OnlineThere may be reason for some retailers to be hopeful about the upcoming, expected-to-be-quite-gloomy holiday shopping season--if your brand sells products on the Web that is.
Cadbury Taps Horizon for Planning, BuyingCadbury Adams USA has selected independent Horizon Media to handle U.S. media planning and buying duties, both traditional and digital, after a review, the client has confirmed.
Arbitron: Internet Radio Working Its Way Into RatingsRadio stations that stream their signals over the Internet are beginning to register in the ratings.
Study: Growing Market for GreenThe drive to sustainability is having a broad effect on consumers, with three in four defining themselves as "green," according to a new study.
Nielsen, WPP to Swap AssetsNielsen tightened its grip on global TV measurement Tuesday (Nov. 11) with an agreement to swap certain assets with WPP.
Bob Isherwood Exiting SaatchiBob Isherwood, Saatchi & Saatchi's longtime worldwide creative director and partner to CEO Kevin Roberts, is leaving the agency after 22 years, a Saatchi representative confirmed this afternoon.
Study: Promo Swag More Effective Than AdsAs marketers continue their debate over the next great advertising medium, a new study released by the Advertising Specialty Institute found it's not TV, print or radio that gets consumers' attention, but good old promotional swag.
Marketers Setting Sights on the ObeseObesity is more prevalent in the U.S. than ever before, and marketers are taking notice. Many are actively changing their strategies to create products and messages that appeal to this segment of the population.
TVB Revises '09 Local Broadcast TV ForecastAs expected, the Television Bureau of Advertising revised downward its 2009 forecast for local broadcast TV.
Cached at: 11/20/2008 7:05:43 AM
