IN THE PRESS
FOR IMMEDIATE RELEASE
MediaBank Certification Streamlines Audit Processes for Clients
Statement on Auditing Standards (SAS) No. 70 Type II Assures Security and Effectiveness of Controls, and Helps Save Time and Money
CHICAGO (January 16, 2009) - MediaBank, a leading provider of integrated technology solutions designed to help marketers and agencies better manage the end-to-end media buying process, today announced that it has signed a long-term agreement with Empower MediaMarketing. As part of the new relationship, Empower will utilize the innovative intelligence and workflow tools of the MediaBank O|X system across all media types, both analog and digital.
MediaBank, a leading provider of technology solutions designed to help better manage the end-to-end media buying process, today announced it has received a successful audit of its compliance with the rigorous Statement on Auditing Standards (SAS) No. 70 Type II certification, an internationally recognized auditing standard developed by the American Institute of Certified Public Accountants (AICPA). The certification, confirmed by the independent auditing firm Crowe Horwath LLP, assures MediaBank clients that MediaBank complies with the highest standards for security, controls, and safeguards.
"SAS No. 70 Type II certification will substantially benefit the agencies we serve and their media buyers, as the data proliferation of media buying translates to a need for scalability, efficiency, and data security," said Don Baker, chief information officer at MediaBank. "By providing this highest level of data and infrastructure security and stability to our clients, MediaBank is proving it will continue to raise the bar on what it means to be a superior advertising operating system."
In accordance with SAS No. 70, MediaBank has established effective design control objectives and control activities as well as received an independent assessment verifying that enacted controls are operational, properly designed and effective to their specific purposes. As a result, MediaBank clients will save significant time and costs on auditing, as SAS No. 70 compliance results in a detailed audit report that can be used instead of an in-house audit procedure. This helps streamline compliance with various government regulations including the Sarbanes-Oxley Act (SOX).
SAS No. 70 Type II certification is widely respected because it demonstrates that a service organization has been through an in-depth audit of their control objectives and control activities, which include controls over information technology and related processes. SAS No. 70 is the authoritative guidance that allows service organizations to disclose their control activities and processes to their customers and their customers’ auditors in a uniform reporting format.
About MediaBank, LLC
Privately held, Chicago-based MediaBank, LLC is a leading provider of integrated technology solutions designed to enable marketers and agencies to better manage the end-to-end media buying process across all media channels – analog, digital, and emerging media types. MediaBank’s unique products provide marketers with unprecedented cross-media analytics and business intelligence capabilities through the use of planning, buying, accounting, workflow and data warehousing tools. MediaBank has more than 25 years of industry recognized experience in providing media buying solutions, and is committed to combining the latest technologies and applications to improve efficiency in the advertising industry. For more information on MediaBank, visit: www.mbxg.com.
Contact:
Annie Elzey
Edelman, for MediaBank
312-233-1391
annie.elzey@edelman.com
