IN THE PRESS
FOR IMMEDIATE RELEASE
Burrell Communications Selects MediaBank to Power Media Management
MediaBank platform for local geographic, demographic-based buying a leading factor in the decision
Chicago, April 22, 2011- Burrell Communications, a leading full-service communications company specializing in connecting advertisers with the African American market, has signed a multi-year agreement to manage its media planning and buying duties through MediaBank technologies. MediaBank will now power media operations for Burrell’s clients, which include such brands as Procter and Gamble, McDonald’s, Toyota, and General Mills.
The selection follows a highly competitive review pitting MediaBank against some of the world’s leading advertising management platforms.
A central factor in the selection was MediaBank’s capabilities in translating data into highly effective engagements with consumer audiences, made possible by MediaBank’s rich analytics platforms and audience-buying tools. A second factor was MediaBank’s extensive support of local media buying, which Burrell sees as a critical component of reaching target populations close to home. “Burrell is built on connecting brands with key consumer populations,” said Louis DiSilvestro, EVP, Chief Financial Officer of Burrell Communications. “MediaBank has proven itself the clear best partner for helping Burrell achieve that goal, empowering media businesses to leverage data to reach audiences intelligently and efficiently, across both national and local media channels. We’re excited to put that kind of capability to work for our clients.”
“Burrell is committed to putting the most sophisticated data and technology behind its clients,” added Nick Galassi, President, MediaBank Agency Systems Division. “The agency’s selection of MediaBank’s technology is an incredible honor, and we look forward to a long and mutually fruitful partnership between our two companies.”
Burrell will complete the transition to MediaBank using MediaBank software for media planning and buying later this year.
About MediaBank
MediaBank, the operating system for the advertising industry, provides workflow systems, analytics platforms, and agency financial tools that deliver unprecedented levels of cross-media intelligence and efficiency for media planners, buyers, and vendors, at all levels of the market. To learn why MediaBank gains the trust of some of the leading names in media buying today, visit www.MBXG.com now.
Press Contacts:
MediaBank
Abe Mezrich
Director of Communications, MediaBank
646.352.4490
amezrich@mbxg.com
